The Second Asian Symposium of Direct Selling was held in Hong Kong on November 12-13, 2007 at the Excelsior Hotel. Jointly organised by the World Federation of Direct Selling Associations (WFDSA) and the Direct Selling Association of Hong Kong, the Symposium brought together more than 180 delegates from 20 countries and territories, with 36 organisations and industry stakeholders in Hong Kong represented.
Angela Keung, President of the Direct Selling Association of Hong Kong, said the symposium provided a valuable platform for all parties to share their insights on the industry, its development and key areas such as reputation management and corporate social responsibility.
“It was also important in bringing together all the key constituencies of the direct selling industry, including government officials, consumer organisations, academics and direct selling company executives, enabling us to share best practices and to understand regulatory differences and the regulations that are best for both the industry and consumer,” said Mrs Keung.
Connie Lau
Chief Executive, Hong Kong Consumer Council
Richard Holwill
Vice President, International Government Affairs, Amway
En Mohd Talal
Principal Assistant Director, Direct Selling Unit,
Ministry of Domestic Trade and Consumers Affairs, Malaysia
Rod Stowe
Deputy Commissioner for Fair Trade,
NSW Office of Fair Trading, Australia
Seng Choon
Executive Director, Consumers Association of Singapore
Evelyn Cole,
Manager,
Consumer Policy,
Ministry for Consumer Affairs, New Zealand
Hong Dae Won
Korea Fair Trade Commission, Korea
Hai Wen
Vice President of Peking University
Yang Qian
Vice President of Beijing Business Management College
About the World Federation of Direct Selling Associations
Founded in 1978, the World Federation of Direct Selling Associations (WFDSA) is a non-governmental voluntary organisation representing the direct selling industry globally as a federation of 57 Direct Selling Associations. Around the world, the WFDSA (www.wfdsa.org) accounts for more than US$109 billion in retail sales and provides income opportunities for more than 58 million people.
About the Direct Selling Association of Hong Kong
The Direct Selling Association of Hong Kong (HKDSA) is a full member of the World Federation of Direct Selling Associations. One of the main objectives of the HKDSA is to serve the public interest by promoting the highest level of business ethics within the direct selling industry and by maintaining a viable, self-regulating consumer protection programme. At present, the member companies of HKDSA
(www.hkdsa.org.hk) boast a total of 100,500 salespeople. The retail sales volume of its members reached US$180 million in 2005.
