The Amway Vision

Our vision is quite simple - we work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better products and opportunities for the future, and by sharing generously with the global community.

We take great pride in our commitment to business excellence, our caring for people and their communities, and our concern for the environment.

Amway Values

Co-founders Jay Van Andel and Rich DeVos outlined the ethical and operational standards that continue to guide both the company and its Distributors in all their activities. Those founding principles are literally carved in stone outside the World Headquarters: Freedom, Family, Hope, and Reward.

Amway will always support the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY. In addition, Amway will always offer HOPE to individuals and the opportunity to receive REWARD in proportion to their efforts.